South West Agents

Brand Identity, Logo, Graphic, Web

South West Agents is an ad specialty, embroidery and silkscreening business continued in memory of its founder, Gord. Now run by daughter and granddaughter, South West Agents requested design changes to signify this new beginning for the company.

The notion of "turning over a new leaf" was the inspiration for this project. Obviously seen in the new logo, Keur Design used fresh and bold colours to represent a new start for this company, and the leaf not only directly represents the company's new beginning, but also pays tribute to its outdoorsy founder, who is always remembered.